Our customers tend to be pretty hardcore just like the Burris Binoculars they own. They’re the guys who eat, sleep and breathe hunting. Guys who would never let a little thing like pouring rain or sub-freezing temperatures put a damper on a hunt. Dawn-to-dusk hikes in brutal terrain. Hours of glassing with Burris Binoculars in hand. Wet feet. Cold coffee. No problem. They simply come with the territory. To these guys, there’s nothing better than fresh tracking snow, a breeze in their face and a rifle that will put bullets on the money from one zip code to the next.